SEO Basics Workshop

Search engine optimization is nowadays more important than ever. It is necessary to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search Engine Optimization (SEO) is strategies, techniques and tactics to increase the visibility of a website in Google’s unpaid results by obtaining a high-ranking placement. In general, the higher and more frequently a website appears in the search results, the more visitors it will receive, and these visitors can be converted into customers.

What will you learn?

This workshop is the ideal entry into the field of SEO. It is designed for everybody who wants to get an overview on common SEO knowledge and a basic understanding of how SEO works. You will learn about technical, off-page and on-page SEO, Google’s algorithm and its ranking factors, paid and organic search results and their CTR as well as the importance of content and social signals for your ranking.

Agenda

Time	Topic
10:00 - 11:30	Introduction into the Basics of SEO
11:30 - 13:00	Why Content is King for SEO as well
13:00 - 14:00	Lunch Break
14:00 - 15:00	What are Keywords about?
15:00 - 16:30	Which SEO Tools can I use?
16:30 - 17:00	Discussion