Privacy Policy

Privacy Policy

We are very pleased about your interest in our company. Data protection is of particular importance for the management of Social Trademark GmbH. A use of the Internet pages of the Social Trademark GmbH is basically possible without any indication of personal data. However, if an affected person wishes to use our company’s special services through our website, personal data processing may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, always takes place in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection provisions applicable to Social Trademark GmbH. Through this privacy policy, our company seeks to inform the public about the nature, scope and purpose of the personal information we collect, use and process. Furthermore, data subjects are informed of their rights under this privacy policy.

Social Trademark GmbH, as controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security holes, so that absolute protection can not be guaranteed. For this reason, every person concerned is free to submit personal data to us in alternative ways, for example by telephone.

1. Definitions

The privacy policy of the Social Trademark GmbH is based on the terms used by the European directive and regulatory authorities in the adoption of the General Data Protection Regulation (DS-GVO). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain in advance the terminology used.

We use the following terms in this privacy policy, including but not limited to:

  • a) Personal data

  • Personal data is any information relating to an identified or identifiable natural person (hereinafter the “data subject”). A natural person is considered to be identifiable who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified.
  • b) Data subject

    Affected person is any identified or identifiable natural person whose personal data is processed by the controller.

  • c) Processing

    Processing means any process or series of operations related to personal data, such as collecting, collecting, organizing, organizing, storing, adapting or modifying, reading, querying, using, with or without the aid of automated procedures; disclosure through submission, dissemination or any other form of provision, reconciliation or association, restriction, erasure or destruction.

  • d) Limitation of processing

    Restriction of the processing is the marking of stored personal data with the aim to restrict their future processing.

  • e) Profiling

    Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, location or location of this natural person.

  • f) Pseudonymization

    Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.

  • g) Responsible or responsible

    The controller or controller is the natural or legal person, public authority, body or body that, alone or in concert with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his designation may be provided for under Union or national law

  • h) Processor

    A processor is a natural or legal person, agency, body or body that processes personal data on behalf of the controller.

  • i) Receiver

    Recipient is a natural or legal person, agency, agency or other entity to whom Personal Data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in the context of a specific investigation mission shall not be considered as beneficiaries.

  • j) Third

    Third party is a natural or legal person, public authority, body or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or processor to process the personal data.

  • k) Consent

    Consent is any voluntarily given and unambiguously expressed in the form of a statement or other unambiguous confirmatory act by the data subject for the particular case, by which the data subject indicates that they consent to the processing of the personal data concerning him / her is.

2. Name and address of the controller

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions of a data protection character is:

See Imprint

3. Name and address of the Data Protection Officer

The data protection officer of the controller is:

See Imprint

Any data subject can contact our data protection officer at any time with any questions or suggestions regarding data protection.

4. Cookies

The websites of Social Trademark GmbH use cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual’s browser from other internet browsers that contain other cookies. A particular web browser can be recognized and identified by the unique cookie ID.

By using cookies, Social Trademark GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie the information and offers on our website can be optimized in the sense of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies need not reenter their credentials each time they visit the website, as this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collecting general data and information

The website of Social Trademark GmbH collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the internet page from which an accessing system accesses our website (so-called referrers), (4) the sub-web pages which can be accessed via (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used in the event of attacks on our information technology systems.
When using this general data and information, Social Trademark GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) to optimize the content of our website and to advertise it, (3) to ensure the continued functioning of our information technology systems and the technology of our website, and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyberattack. This anonymously collected data and information are therefore statistically and further evaluated by Social Trademark GmbH with the aim of increasing data protection and data security in our company in order to ultimately ensure the best possible level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

6. Registration on our website

The data subject has the possibility to register on the website of the data controller by providing personal data. The personal data to be sent to the controller is derived from the respective input mask used for the registration. The personal data entered by the data subject shall be collected and stored solely for internal use by the controller and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service, who also uses the personal data only for internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and time of registration are also stored. The storage of this data takes place against the background that only so the misuse of our services can be prevented, and these data in case of need make it possible to clarify committed offenses. In this respect, the storage of this data is required to secure the controller. A disclosure of these data to third parties is not, unless there is a legal obligation to pass on or the disclosure of law enforcement serves.

By registering the data subject voluntarily providing personal data, the data controller serves to provide the data subject with content or services that, due to the nature of the case, can only be offered to registered users. Registered persons are free to modify the personal data given at registration at any time or to delete it completely from the database of the data controller.
The controller shall, at any time upon request, provide information to each data subject as to which personal data about the data subject is stored. Furthermore, the data controller corrects or deletes personal data at the request or reference of the data subject, insofar as this does not conflict with any statutory storage requirements. All data subjects of the controller are available to the data subject as a contact person in this context.

7. Subscription to our newsletter

On the website of the Social Trademark GmbH the users are given the opportunity to subscribe to the newsletter of our company. Which personal data are transmitted to the data controller when the newsletter is ordered results from the input mask used for this purpose.

The Social Trademark GmbH informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by an affected person for the first time for newsletter mailing using the double-opt-in procedure. This confirmation email is used to check whether the owner of the e-mail address as the person concerned authorized the receipt of the newsletter.

When subscribing to the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration, as well as the date and time of registration, as assigned by the Internet Service Provider (ISP). The collection of this data is necessary in order to understand the (possible) misuse of an affected person’s e-mail address at a later date and therefore serves as legal safeguards for the controller.

The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. Subscribers to the newsletter may also be notified by e-mail if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. There will be no transfer of the personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be terminated by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe from the newsletter at any time, directly on the controller’s website, or to inform the controller in a different way.

8. Newsletter tracking

The newsletters of Social Trademark GmbH contain so-called counting pixels. A counting pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel, the Social Trademark GmbH can detect if and when an e-mail was opened by a data subject and which links in the e-mail were called by the person concerned.
Such personal data collected via the counting pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the delivery of newsletters and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Affected persons are at any time entitled to revoke the separate declaration of consent made via the double-opt-in procedure. After revocation, this personal data will be deleted by the controller. A deregistration from the receipt of the newsletter, the Social Trademark GmbH automatically as revocation.

9. Contact via the website

Due to legal regulations, the website of Social Trademark GmbH contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If an affected person contacts the data controller by e-mail or through a contact form, the personal data provided by the data subject will be automatically saved. Such personal data, voluntarily transmitted by an individual to the controller, is stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.

10. Comments in the blog on the website

Social Trademark GmbH offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a web-based, usually public-accessible portal in which one or more people, who are called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If an affected person leaves a comment in the blog published on this website, not only the comments left by the person concerned, but also information on the time of the commentary input and the username (pseudonym) chosen by the person concerned are saved and published. Furthermore, the IP address assigned by the Internet service provider (ISP) of the data subject is also logged. This storage of the IP address is made for security reasons and in the event that the data subject violates the rights of third parties or posts illegal contents by submitting a comment. The storage of such personal data is therefore in the own interest of the controller, so that he could exculpate in case of infringement. There is no disclosure of this personal data to third parties, unless such disclosure is not required by law or the legal defense of the controller.

11. Routine deletion and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, as the case may be, by the European directives or regulations or by any other legislator in laws or regulations which the controller was provided for.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

12. Rights of the data subject

  • a) Right to confirm

    Each data subject has the right, as granted by the European Regulators and Regulators, to require the controller to confirm whether personal data relating to him / her is being processed. If an affected person wishes to exercise this right of verification, they can contact an employee of the controller at any time.

  • b) Right to information

    Any person concerned by the processing of personal data shall have the right, granted by the European Di- rective and Regulatory Authority, at any time to obtain from the data controller information free of charge on the personal data stored about him and a copy of that information. Furthermore, the European legislator and regulator has provided the data subject with the following information:

    • the processing purposes
    • the categories of personal data being processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of beneficiaries in third countries or international organizations
    • if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration
    • the right of rectification or erasure of personal data concerning him or of processing by the person responsible or of a right to object to such processing
    • the existence of a right of appeal to a supervisory authority
    • if the personal data are not collected from the data subject: All available information on the source of the data </ ​​li>
    • the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) of the GDPR and – at least in these cases – meaningful information on the logic involved, and the scope and intended impact of such processing on the data subject

    In addition, the data subject has a right of access as to whether personal data has been transmitted to a third country or to an international organization. If that is the case, then the data subject has the right to obtain information about the appropriate guarantees in connection with the transfer.
    If an interested party wishes to avail themselves of this right to information, they can contact an employee of the controller at any time.

  • (c) Right to rectification

    Any person affected by the processing of personal data has the right granted by the European legislator to demand the immediate correction of inaccurate personal data concerning him / her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

    If an affected person wishes to exercise this right of rectification, they may, at any time, contact an employee of the controller.

  • d) Right to cancellation (right to be forgotten)

    Any person affected by the processing of personal data shall have the right granted by the European Directives and Regulators to require the controller to immediately delete the personal data concerning him, provided that one of the following reasons is satisfied and the processing is not required:

    • The personal data has been collected or otherwise processed for such purposes, for which they are no longer necessary.
    • The data subject withdraws the consent on which the processing was based on Article 6 (1) (a) of the GDPR or Article 9 (2) (a) of the GDPR and lacks any other legal basis for the processing.
    • In accordance with Article 21 (1) of the GDPR, the data subject submits an objection to the processing and there are no high-level legitimate grounds for the processing or the data subject submits pursuant to Article 21 (2) of the GDPR Objection to the processing.
    • The personal data was processed unlawfully.
    • The erasure of personal data is necessary to fulfill a legal obligation under Union or national law to which the controller is subject.
    • The personal data was collected in relation to information society services offered pursuant to Article 8 (1) of the GDPR.

    If one of the above reasons applies and an affected person wishes to arrange for the deletion of personal data stored by Social Trademark GmbH, they may at any time contact an employee of the controller. The employee of the Social Trademark GmbH will arrange that the deletion request be fulfilled immediately.

    If the personal data have been made public by the Social Trademark GmbH and if our company is responsible for deleting the personal data as the person responsible pursuant to Art. 17 para. 1 DS-GVO, the Social Trademark GmbH takes appropriate measures taking into account the available technology and the implementation costs also of a technical nature, to inform other data controllers processing the personal data published that the data subject of these other data controllers has deleted all links to such personal data or copies or replications thereof personal data unless the processing is required. The employee of the Social Trademark GmbH will arrange the necessary in individual cases.

  • e) Right to limit processing

    Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to require the controller to restrict the processing if one of the following conditions applies:

    • The accuracy of the personal data is contested by the data subject for a period of time that enables the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to delete the personal data and instead requests the restriction of the use of personal data.
    • The data controller no longer needs the personal data for the purposes of processing, but the data subject requires them to assert, exercise or defend their rights.
    • The person concerned has objected to the processing acc. Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the person concerned.

    If one of the above-mentioned conditions exists and an affected person wishes to request the restriction of personal data stored by Social Trademark GmbH, they may at any time contact an employee of the controller. The employee of Social Trademark GmbH will initiate the restriction of processing.

  • f) Data transferability

    Any person affected by the processing of personal data shall have the right conferred by the European Directives and Regulations to obtain the personal data concerning him / her provided to a controller by the data subject in a structured, common and machine-readable format. It also has the right to transfer this data to another person responsible without hindrance by the controller to whom the personal data was provided, provided that the processing is based on the consent pursuant to Article 6 (1) (a) of the GDPR or Article 9 (1) (b) 2 (a) of the GDPR or on a contract pursuant to Article 6 (1) (b) of the GDPR and processing by means of automated processes, unless the processing is necessary for the performance of a task of public interest or in the exercise of public authority, which has been assigned to the responsible person.

    Furthermore, in exercising their right to data portability under Article 20 (1) of the GDPR, the data subject has the right to obtain that the personal data are transmitted directly from one controller to another, insofar as this is technically feasible and if so this does not affect the rights and freedoms of others.

    To assert the right to data portability, the data subject can contact an employee of Social Trademark GmbH at any time.

  • g) Right to objection

    Any person concerned by the processing of personal data shall have the right conferred by the European directive and regulatory authority at any time, for reasons arising from its particular situation, against the processing of personal data relating to it pursuant to Article 6 (1) (e) or f DS-GVO takes an objection. This also applies to profiling based on these provisions.
    The Social Trademark GmbH no longer processes personal data in the event of an objection, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing is the assertion, exercise or Defense of legal claims.

    If Social Trademark GmbH processes personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to the profiling, as far as it is associated with such direct mail. If the data subject objects to the processing of the Social Trademark GmbH for the purposes of direct marketing, the Social Trademark GmbH will no longer process the personal data for these purposes.

    In addition, the data subject has the right, for reasons arising from his / her particular situation, against the processing of personal data concerning him or her, for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 DS GMOs to object, unless such processing is necessary to fulfill a public interest task.

    In order to exercise the right to object, the data subject may directly contact any employee of Social Trademark GmbH or another employee. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58 / EC, to exercise his right of opposition by means of automated procedures using technical specifications.

  • h) Automated decisions on a case-by-case basis including profiling

    Any person concerned by the processing of personal data shall have the right, as granted by the European legislature and the legislature, not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on it or, in a similar manner, significantly affects it; unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State legislation to which the controller is subject, and that legislation provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject; or (3) with the express consent of the data subject.

    If the decision (1) is required for the conclusion or performance of a contract between the data subject and the controller or (2) it takes place with the explicit consent of the data subject, the Social Trademark GmbH shall take appropriate measures to safeguard the rights and freedoms and the legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the controller, to express his / her own position and to contest the decision.

    If the data subject wishes to claim automated decision-making rights, they can contact an employee of the controller at any time.

  • i) Right to revoke a data protection consent

    Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to revoke consent to the processing of personal data at any time.

    If the data subject wishes to assert their right to withdraw consent, they may, at any time, contact an employee of the controller.

13. Privacy Policy on Use and Use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange views and experiences, or allows the Internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos and socialize via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Persons responsible for the processing of personal data, if an affected person lives outside the US or Canada, are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

Each visit to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned automatically by the respective Facebook Component causes a representation of the corresponding Facebook component of Facebook to download. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook receives information about which specific underside of our website is visited by the person concerned.

If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website the data subject visits. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the person concerned activates one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and saves this personal data ,

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this happens regardless of whether the person clicks on the Facebook component or not. If such a transfer of this information to Facebook is not wanted by the data subject, it can prevent the transfer by logging out of their Facebook account before calling our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which options Facebook offers to protect the privacy of the data subject. In addition, different applications are available, which make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

14. Privacy Policy on Use and Use of Google Analytics (with anonymization feature)

The controller has integrated on this website the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analysis is the collection, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to a website (so-called referrers), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition “_gat._anonymizeIp” for web analytics via Google Analytics. By means of this addendum, the IP address of the Internet access of the data subject will be shortened and anonymised by Google if the access to our website is from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile for us online reports showing the activities on our websites, and to provide other services related to the use of our website.

Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component To submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.

The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the person must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject’s information technology system is later deleted, formatted or reinstalled, the data subject must re-install the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Additional information and Google’s privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

15. Privacy Policy for Use and Use of Google +

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange views and experiences, or allows the Internet community to provide personal or business information. Google+ allows social network users to create private profiles, upload photos, and socialize through friend requests, among others.

Google+’s operating company is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

Each visit to one of the pages of this website operated by the controller and incorporating a Google+ button will cause the Internet browser on the subject’s information technology system to be automatically triggered by the respective Google+ button, a representation of the corresponding Google+ Download button from Google. As part of this technical process, Google will be aware of which specific bottom of our website is visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/.

If the person is logged in to Google+ at the same time, Google recognizes with each visit to our website by the data subject and during the entire duration of each stay on our website, which specific bottom of our website visited the person concerned. This information is collected through the Google+ button and assigned by Google to the relevant Google + account of the person concerned.
If the data subject activates one of the Google + buttons integrated on our website and thus makes a Google + 1 recommendation, Google assigns this information to the personal Google + user account of the person concerned and stores this personal data. Google will store the Google + 1 recommendation of the data subject and make it publicly available in accordance with the conditions accepted by the data subject. A Google +1 referral made by the data subject on this website will be subsequently provided together with other personal information, such as the name of the Google + 1 account used by the data subject and the photo in other Google services stored therein, For example, the search engine results of the Google search engine, the Google account of the data subject or other places, such as on websites or in connection with advertisements stored and processed. Furthermore, Google is able to link the visit to this website with other personal data stored on Google. Google also records this personal information for the purpose of improving or optimizing Google’s different services.

Google always receives information via the Google + button that the data subject has visited our website if the data subject is simultaneously logged in to Google+ at the time of accessing our website; this happens regardless of whether the person clicks the Google + button or not.

If the data subject does not wish to transfer personal data to Google, the latter can prevent such transmission by logging out of their Google + account before calling our website.

Additional information and Google’s privacy policy can be found at https://www.google.com/intl/en/policies/privacy/. Additional Google tips on the Google +1 button can be found at https://developers.google.com/+/web/buttons-policy.

16. Privacy Policy for Use and Use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos, and also disseminate such data to other social networks.

Instagram’s operating company is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each visit to one of the pages of this website operated by the controller and on which an Instagram component (Insta-Button) has been integrated automatically causes the internet browser on the information technology system of the person concerned through the respective Instagram component causes to download a representation of the corresponding component of Instagram. As part of this technical process, Instagram is aware of which specific bottom of our website is visited by the person concerned.

If the data subject is logged in to Instagram at the same time, Instagram recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website which specific subpage the affected person visits. This information is collected through the Instagram component and assigned through Instagram to the affected person’s Instagram account. If the person concerned activates one of the Instagram buttons integrated on our website, the data and information transferred with it are assigned to the personal Instagram user account of the person concerned and saved and processed by Instagram.

Through the Instagram component, Instagram always receives information that the person concerned has visited our website if the person concerned is simultaneously logged into Instagram at the time of accessing our website; this happens regardless of whether the person clicks on the Instagram component or not. If the affected person does not want to transmit this information to Instagram, the latter can prevent the transmission from logging out of their Instagram account before calling our website.
Additional information and Instagram’s privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

17. Privacy Policy for Use and Use of LinkedIn

The controller has integrated components from LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn’s operating company is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy Policy outside the United States is handled by LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time you visit our website, which has a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the subject to download a corresponding representation of the LinkedIn component. More information about the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns about the specific bottom of our website visited by the affected person.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website which specific bottom of our website the data subject visits. This information is collected through the LinkedIn component and linked by LinkedIn to the affected LinkedIn’s LinkedIn account. If the affected person activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.

LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is simultaneously logged into LinkedIn at the time of accessing our website; this happens regardless of whether the person clicks on the LinkedIn component or not. If the affected person does not want to transmit this information to LinkedIn, the latter can prevent it from logging out of their LinkedIn account before visiting our website.

At https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the ability to opt out of email messages, text messages, and targeted ads, as well as manage ad settings. LinkedIn also uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be refused at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

18. Privacy Policy on Use and Use of Shariff

The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection laws. Shariff was developed for the German computer magazine c’t and is published by GitHub, Inc.

Developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

Usually, the button solutions provided by the social networks already transfer personal data to the respective social network when a user visits a website into which a social media button has been integrated. By using the Shariff component, personal data is transmitted to social networks only when the visitor to an Internet site actively activates one of the social media buttons. Further information on the Shariff component is available from the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-ct-Shariff-ist-im-Einsatz-2470103. html. The use of the Shariff component is intended to protect the personal data of visitors to our website and at the same time to enable us to integrate a button solution for social networks on this website.

Additional information and GitHub’s applicable privacy policy can be found at https://help.github.com/articles/github-privacy-policy/.

19. Privacy Policy for Use and Use of SlideShare

The controller has integrated SlideShare components on this website. LinkedIn SlideShare, as a file hosting service, allows sharing and archiving of presentations and other documents such as PDFs, videos, and webinars. The filehosting service allows users to upload media content in all popular formats, with the documents either publicly accessible or privately tagged.

SlideShare’s operating company is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy Policy outside the United States is provided by LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in websites with the aim of displaying external content on their own website. Embed codes make it possible to play content on its own website without storing it on its own server and possibly violating the reproduction rights of the respective author of the content. Another advantage of using an embed code is that the respective operator of a website does not use its own memory space and the own server is thereby relieved. An embed code can be integrated anywhere on another website, so that an external content can also be inserted within your own text. The purpose of using LinkedIn SlideShare is to relieve our server and prevent copyright infringement while using third-party content.

Each time you visit our website, equipped with a SlideShare component (embedded code), this component causes the browser you are using to download embedded data from SlideShare. As part of this technical process, LinkedIn learns about the specific bottom of our website visited by the affected person.

If the data subject is simultaneously logged in to SlideShare, SlideShare recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage the affected person visits. This information is collected through SlideShare and assigned through LinkedIn to the respective SlideShare account of the person concerned.

LinkedIn always receives information from the SlideShare component that the person concerned has visited our website if the person concerned is simultaneously logged into SlideShare at the time of access to our website; this takes place regardless of whether or not the data subject clicks on the embedded media data. If the affected person does not want to transmit this information to LinkedIn, the latter can prevent it from logging out of their SlideShare account before visiting our website.

LinkedIn also uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be refused at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s privacy policy is available at https://www.linkedin.com/legal/privacy-policy.

20. Privacy Policy on Use and Use of Twitter

The controller has integrated Twitter components on this website. Twitter is a multilingual publicly available microblogging service where users can post and distribute so-called tweets, which are limited to 280 characters. These short messages are available to anyone, including non-Twitter subscribers. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also allows you to address a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Twitter component causes to download a presentation of the corresponding Twitter component of Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/en/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of the integration of the Twitter component is to allow our users to redistribute the contents of this website, to promote this website in the digital world and to increase our visitor numbers.
If the data subject is simultaneously logged in to Twitter, Twitter recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website visits the data subject. This information is collected through the Twitter component and assigned through Twitter to the affected person’s Twitter account. If the person concerned activates one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned simultaneously logs on to Twitter at the time of access to our website; this happens regardless of whether or not the subject clicks on the Twitter component. If such a transfer of this information to Twitter is not wanted by the person concerned, it can prevent the transfer by logging out of their Twitter account before calling our website.

The applicable privacy policies of Twitter are available at https://twitter.com/privacy?lang=en.

21. Privacy Policy for Use and Use of Xing

The controller has integrated components from Xing on this website. Xing is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. The individual users can create a personal profile at Xing. Companies can, for example, create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages on this website is called up by the controller and on which a Xing component (Xing plug-in) has been integrated, the internet browser on the information technology system of the person concerned is automatically identified by the respective Xing Component causes a representation of the corresponding Xing component of Xing to be downloaded. More information about the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing is aware of which specific bottom of our website is visited by the person concerned.

If the data subject is logged in to Xing at the same time, Xing recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific bottom of our website visited the person concerned. This information is collected by the Xing component and assigned by Xing to the affected Xing account. If the person concerned activates one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the person concerned and stores this personal data.

Xing always receives information from the Xing component that the data subject has visited our website if the data subject is simultaneously logged in to Xing at the time of accessing our website; this happens regardless of whether or not the affected person clicks on the Xing component. If such a transfer of this information to Xing by the person concerned is not intended, it can prevent the transfer by logging out of your Xing account before calling our website.

Xing’s privacy policy, available at https://www.xing.com/privacy, provides information about the collection, processing and use of personal information by Xing. In addition, Xing has posted privacy notices for the XING Share button at https://www.xing.com/app/share?op=data_protection.

22. Privacy Policy for Using and Using YouTube

The controller has integrated YouTube components on this website. YouTube is an internet video portal that allows video publishers to freely watch video clips and other users for free viewing, rating and commenting. YouTube allows the publication of all types of videos, so that both complete film and television broadcasts, but also music videos, trailers or user-made videos via the Internet portal are available.

YouTube’s operating company is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

Each visit to one of the pages of this site operated by the controller and incorporating a YouTube component (YouTube video) will automatically cause the Internet browser on the subject’s information technology system to be represented by the respective YouTube component to download an illustration of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google are aware of the specific bottom of our site visited by the person concerned.
If the data subject is logged in to YouTube at the same time, YouTube recognizes by calling a sub-page containing a YouTube video, which specific bottom of our website the affected person visits. This information is collected by YouTube and Google and associated with the individual YouTube account.

YouTube and Google will always receive information through the YouTube component that the data subject has visited our website if the data subject is simultaneously logged into YouTube at the time of access to our website; this happens regardless of whether the person clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is not wanted by the data subject, it can prevent the transmission by logging out of their YouTube account before calling our website.

YouTube’s privacy policy, available at https://www.google.com/intl/en/policies/privacy/, identifies the collection, processing, and use of personally identifiable information by YouTube and Google.

23. Legal basis of processing

Art. 6 I lit. A DS-GMO serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I lit. b DS-GMO. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GMO. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GMO are based.
Ultimately, processing operations could be based on Art. 6 I lit. f DS-GMOs are based. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, it considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence, DS-BER).

24. Eligible Interests in Processing Traced by the Responsible or a Third Party

Is the processing of personal data based on Article 6 I lit. f DS-GMO is our legitimate interest in conducting our business for the benefit of all of our employees and our shareholders.

25. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.

26. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

We clarify that the provision of personal information is in part required by law (such as tax regulations) or may result from contractual arrangements (such as details of the contractor).
Occasionally it may be necessary for a contract to be concluded that an affected person provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with her. Failure to provide the personal data would mean that the contract with the person concerned could not be closed.
Prior to any personal data being provided by the person concerned, the person concerned must contact one of our employees. Our employee will inform the individual on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of the non-provision of the personal data.

27. Existence of automated decision-making

As a responsible company we refrain from automatic decision-making or profiling.

28. Gravatar Profile Pictures

We are offering the service Gravatar from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, in our online offering.
USA, one.

At Gravatar you can deposit profile pictures and e-mail addresses. If users with the respective e-mail address
To leave comments on other online sites, their profile pictures can be displayed. For this, the e-mail address
sent to Gravatar. The use of Gravatar is based on our legitimate interests in the sense of Art.
6 para. 1 lit. f) DSGVO, because with the help of Gravatar we offer the possibility to personalize comments with a profile picture.

Automattic is certified under the Privacy Shield Agreement, which provides a European warranty
To comply with data protection law. Privacy Policy: https://automattic.com/privacy.

29. Akismet Spam Check

We use the “Akismet” service provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110,
USA, is offered. The use is based on our legitimate interests within the meaning of Art. 6 para. 1
lit. f) GDPR. This service distinguishes real comments from spam comments. To
All comment data is sent to a server in the US, where it is analyzed and stored for four days. If a comment has been classified as spam, the data will be stored longer. These include the name entered, the email address, the IP address, the comment content, the referrer, details of the browser used, the computer system and the time of the entry.
Automattic is certified under the Privacy Shield Agreement, which provides a European warranty
To comply with data protection law. Privacy Policy: https://automattic.com/privacy.

30. Google Fonts

We integrate the fonts of the service “Google Fonts”. Provider: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Data protection:
https://www.google.com/policies/privacy/, opt out: https://adssettings.google.com/authenticated.

31. Google ReCaptcha

We bind the function to detect bots, e.g. when entering into online forms (“ReCaptcha”) of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Data protection:
https://www.google.com/policies/privacy/, opt out: https://adssettings.google.com/authenticated.

32. Google Maps

We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. When using Google Maps, Google also collects, processes and uses data about the use of map features by visitors. The processed data may include, in particular, users’ IP addresses and location data, which, however, are not collected without their consent. The data can be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

33. Vimeo

We include videos from the Vimeo platform of Vimeo Inc. 555 West 18th Street New York, New York 10011, USA. Data protection:
https://vimeo.com/privacy. Please note that Vimeo can use Google Analytics. Privacy Policy: https://www.google.com/policies/privacy, opt-out: http://tools.google.com/dlpage/gaoptout, or Google’s data-marketing settings https://adssettings.google .com.

This Privacy Policy has been provided by the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, as External Data Protection Officer Dresden is active, in cooperation with the Lawyer for Data Protection Law Christian Solmecke.