Keyword Strategy Workshop
Your brand is one of your most important keywords, but your keyword strategy should have more. Pick the right keywords to become visible and high-ranked on Google and to drive traffic into leads.
What is a Keyword Strategy?
A keyword strategy is an integral part of your digital marketing and should involve selecting high-performing keywords that drive relevant traffic to your business. Choosing the right keywords can make all the difference in your efforts, determining how well your websites and landing pages rank on Google.
What will you learn?
You will get to know the different types of keywords and their implications on your strategy. Learn how to use the best SEO tools and services for your keyword research, how to evaluate keywords and to chose the right ones according to your keyword strategy.
|10:00 - 11:30||Which Keyword Strategy should I chose?|
|11:30 - 12:00||Discussion|
|12:00 - 13:00||Lunch Break|
|13:00 - 14:00||Which Tools and Service can I use for my Keyword Research?|
|14:30 - 15:00||Discussion|
|15:00 - 16:00||Hands-on: Working with the tools|
|16:00 - 17:00||How do I evaluate Keywords?|
|17:00 - 17:30||Discussion|