Social Media Marketing Workshop
Today Social Media is the way for a person or brand to get in direct touch with their customers. Develop in-depth knowledge in positioning people, topics and brands.
What is Social Media Marketing?
People nowadays spend a lot of their time in Social Media. Social Media Marketing now more than just publishing a profile. It is the target based approach to customers to increase your business.
What will you learn?
In this workshop you will learn to sucessfully integrate your Social Channels into a Social Media Strategy. We help to define tailored target groups, creating personas and a specific idea on how to approach them based on a content plan.
|10:00 - 11:00||Introduction to Social Media Marketing|
|11:00 - 11:30||Buzzword Bingo - which topics should you know working with Social Media|
|11:30 - 12:00||What channels match my goals? What types of content can be used?|
|12:00 - 13:00||Target definition - what do i want to achieve?|
|13:00 - 14:00||Lunch Break|
|14:00 - 15:00||Target groups and Personas|
|15:00 - 16:00||Analytics and Paid Advertising|
|16:00 - 17:00||Tool Setup|
|17:00 - 17:30||Discussion|